BRAND DESIGN
Juiced











The Deli Project


















Inspired by NYC delis, this conceptual pop-up event for New Balance will follow a similar experience in which customers order their shoes by the number. Featured are the posters, reciept, service tickets, menu boards, shoe boxes, and bags for the pop-up.
Vice Vinyl









As part of an independent studio project, I wanted to explore my interests in experimental marketing and brand design by conceptualizing a series of marketing campaign/event ideas and creating certain branded or co-branded assets needed for current companies.
Vice Vinyl is a conceptual vinyl record listening bar event hosted by Vice Media and Death and Co bar in NYC. Featured are the branded assets I created for it including posters, tickets, a create your own vinyl record activation, and social media grid.
Vice Vinyl is a conceptual vinyl record listening bar event hosted by Vice Media and Death and Co bar in NYC. Featured are the branded assets I created for it including posters, tickets, a create your own vinyl record activation, and social media grid.
Pop-Up Docs
























For my visual branding & identity course, I worked closesly with a client to bring his brand, Pop-Up Docs, a production studio on wheels, to life. I designed the full brand identity from logos, type, and color to integrating them into branded assets such as the bus, stationary, and merch. See here for the PDF version.