BRAND DESIGN 



Juiced

For a semester long, independent studio project, I decided to explore my interests in branding and health and wellness by creating a conceptualized juiced brand of “juiced” jars. Featured are the packaging elements (jars, stickers, and tags), social media grid, nutritional sheets that connect to the jars QR code. See brand identity kit here. See web design here. See creative process here



The Deli Project

As part of an independent studio project, I wanted to explore my interests in experimental marketing and brand design by conceptualizing a series of marketing campaign/event ideas and creating certain branded or co-branded assets needed for current companies.

Inspired by NYC delis, this conceptual pop-up event for New Balance will follow a similar experience in which customers order their shoes by the number. Featured are the posters, reciept, service tickets, menu boards, shoe boxes, and bags for the pop-up.




Vice Vinyl
 
As part of an independent studio project, I wanted to explore my interests in experimental marketing and brand design by conceptualizing a series of marketing campaign/event ideas and creating certain branded or co-branded assets needed for current companies.

Vice Vinyl is a conceptual vinyl record listening bar event hosted by Vice Media and Death and Co bar in NYC. Featured are the branded assets I created for it including posters, tickets, a create your own vinyl record activation, and social media grid. 



Pop-Up Docs

For my visual branding & identity course, I worked closesly with a client to bring his brand, Pop-Up Docs, a production studio on wheels, to life. I designed the full brand identity from logos, type, and color to integrating them into branded assets such as the bus, stationary, and merch. See here for the PDF version.